Apparently only straight women do the dishes?*
Not to mention the ridiculous stereotyping of what's attractive here. So I want to brighten up my boring housewifely drudgery... let's look at a muscled fireman (dirty) and a muscular guy carrying a baby (clean). Because... men involved in childcare don't have dirty sex? Because OBVIOUSLY there are two kinds of men, Dirty Men and family men? And women want both but can only have one at a time (they have different names. It says so on the dishwashing liquid bottle).
I DON'T EVEN KNOW.
Also, I realise that I'm standing on thin ice here, for someone who reads fuckyeahkarlurban and fuckyeahtomhardy on a daily basis and has watched the bizarre Tyler Shields video in which Zach Quinto gets covered in milk more times than I can count, but nevertheless:
I am uncomfortable with the level of objectification going on here.**
I'm just... going to leave that there, and go remove the labels from my diswashing liquid bottles so that I don't have to be glowered at by an unrealistically-muscled fireman every time I do the dishes for a month.
~
* Or possibly only male-attracted people. I think the presence of the baby in the 'clean' shot suggests this is aimed at stereotype straight women, but I'm sure Morning Fresh wouldn't complain if gay men were more likely to buy their dishwashing liquid as a result.
** Especially the baby, I think. BABIES: they are more than accessories for the female gaze! Not it's not nice and occasionally very attractive to see men being competent with children, but... that's men being competent *with children*, not Man Who Has Been Posed With Baby In Order That Women Find Him Attractive And Buy More Dishwashing Liquid.
Not to mention the ridiculous stereotyping of what's attractive here. So I want to brighten up my boring housewifely drudgery... let's look at a muscled fireman (dirty) and a muscular guy carrying a baby (clean). Because... men involved in childcare don't have dirty sex? Because OBVIOUSLY there are two kinds of men, Dirty Men and family men? And women want both but can only have one at a time (they have different names. It says so on the dishwashing liquid bottle).
I DON'T EVEN KNOW.
Also, I realise that I'm standing on thin ice here, for someone who reads fuckyeahkarlurban and fuckyeahtomhardy on a daily basis and has watched the bizarre Tyler Shields video in which Zach Quinto gets covered in milk more times than I can count, but nevertheless:
I am uncomfortable with the level of objectification going on here.**
I'm just... going to leave that there, and go remove the labels from my diswashing liquid bottles so that I don't have to be glowered at by an unrealistically-muscled fireman every time I do the dishes for a month.
~
* Or possibly only male-attracted people. I think the presence of the baby in the 'clean' shot suggests this is aimed at stereotype straight women, but I'm sure Morning Fresh wouldn't complain if gay men were more likely to buy their dishwashing liquid as a result.
** Especially the baby, I think. BABIES: they are more than accessories for the female gaze! Not it's not nice and occasionally very attractive to see men being competent with children, but... that's men being competent *with children*, not Man Who Has Been Posed With Baby In Order That Women Find Him Attractive And Buy More Dishwashing Liquid.