Conceded. Your example of a liquor company CEO was confusing, but I think I see what you mean here. What if said religite was of a faith (whether orthodox or not) where there was no 'tallyboard' of sin, or doctrine of God needing more souls: in short, if they genuinely thought they were helping, is your answer the same?

I have no idea why I'm playing advocatus angeli here, but it's fun.